At this moment of our lives, there is a generalised mix of states that are growing within us globally: fear, anxiety, anger, sorrow, grief, and more. Possibly as many as there are people in the world.
The discomfort a growing number of us feel comes from the pain of other people in the world, and in particularly in Palestine. They are aching from wounds, both in their bodies and in their souls. The void in the gut that many of us feel when we see images of children starving - not from scarcity, but from a blockade of humanitarian help carrying food - is a replica of the spasms their empty bellies feel with every passing day.
At this point, all logics, political orientations or philosophies become pointless if they are not able to defend ourselves from some of ourselves.
This is not the moment for guilting or shaming anybody. It is not a moment to do anything else than to stop the genocide and let the food in. Food has been sent from all over the world, to enter the soil of Palestine and the mouth of its people. Whoever has been in the powerful end of the guns needs to put those same hands in their conscience and, for a moment, just stop.
What is done is done, no need to keep at it to prove any point. No need to keep doing it in fear that stoping would be an admission of being wrong. Instead, see it is as a recognition of the humanity that still lives within. The only thing that exists is the present moment and, in the present, one can decide to just stop, observe, feel, and let love warm the heart just enough to make us see what what we are doing. To really see the unnecessary suffering that is being unleashed.
It doesn't matter when it started, who started it, why it started. What matters alone is that it needs to stop.
As for the rest of us that are watching from afar, not knowing what to do - if you feel that you don't have enough information or that the situation is complicated; if you don't want to get involved fearing to mess with something you don't understand - it is very simple: a whole country made of people like you and your family, from your dear elders to your most cherished children, are being starved to death. They have been without food or eating flour with little water (if and when they are lucky) for months. Watching their bodies disappear together with their strength and the light in their children's eyes. Completely powerless to find anything to get nourishment from, while food sent for them is piled up outside of walls.
Rivers of people are flying, sailing and marching from the comfort of their homes to try and do something for this, to just stop the blockade so people can be fed and cared for.
If you already see the simplicity of it but still do not know if you should do something, just research a bit and see with your own eyes. Just bear the sight of any video of injured or starving children. There are babies that are scrawny, wounded, and dismembered crying for help. Thousands of them. Make yourself watch it until the end. Breathe deeply before, and do it. Because you will feel the discomfort even if you're watching from the safety of your home.
What you see is a small clip, of a few minutes of the reality of a handful of people in hundreds of thousands. And if it is too gruesome for your wellbeing, remember that this is but a small fraction of the magnitude of the suffering that is actually happening in the same earth you live. In 2025. At the peak of humanity's technological development.
When faced with the rawness and overwhelming dimension of it, the simplicity of asking for it to just stop and putting some effort - doing anything you can to just make it stop - becomes trivial.
So what to do?
Possibly the idea of leaving your home, your family, your job, your responsibilities, to just go to Gaza seems completely impossible and unrealistic. Probably it is.
So what to do?
Maybe going to the streets could be a possibility, but weighing the risk of being hurt or jailed at peaceful protests makes you freeze, and at best, you pray someone does something about it. Someone.
So still, what to do?
The only way that this stops is if all of us - ALL OF US - do whatever we can to boycott whatever operation that is within our immediate reality, contributing to the continuation of the famine and genocide.
Lastly, if you really see nothing you can do, then you're part of the most powerful group of all. The biggest amount of people lies here, which means that the sheer number of us gives it its might. That is, if this group synchronises its move en masse, meaning: everybody at the same time. We have seen what the examples of the Tesla, and Target boycotts have done to their stock value, and what other impacts it has had.
[sources:https://www.forbes.com/sites/pamdanziger/2025/03/04/are-target-boycotts-starting-to-take-their-toll/
The United Nations has released a report explaining the economy of the genocide. In it, there's a list of companies that are cooperating directly or indirectly with the continuation of the siege. These are companies whose products or services most of us use consistently.
Your mission is simple: during the month of August, just stop using or supporting their services and operation. If you're a consumer, as much as you can, stop using these platforms, products or services. At all.
If you're a consumer, just don't buy from them. If you're a user, limit your usage to the minimum, or migrate your service to an alternative provider that is not on the list*. In any case, suspend your clicks and your payments.
If you're a merchant, and if you can afford the discomfort to do it for a month, stop selling on the products or services of these companies.
You see the logic. During the month of August, start with a small step: set aside 1h of your time and look at what services or products you use from these companies.
After that, just make a plan for how you're going to handle this change and progressively let go of these services.
That's it. It is that simple.
You stop the genocide, from the comfort of your home, just by stopping to finance these companies. No danger, no violence, just a little change in your routine, to help that child you saw on the video get some water, food and medical aid. That's all.
100% of the analysed population (2.1 million) is projected to face high levels of acute food insecurity classified in IPC Phase 3 (Crisis) or above.
/ in OCHOA report June 2025